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SPECIAL
OFFER FOR CEHA MEMBERS [CEAMA, ELCINA, ISA, MAIT, TEMA] Dear Sir/
Madam, ELCINA, in association with
the CBI, Netherlands (Centre for the Promotion of Imports from Developing
Countries) is pleased to announce a two-day Workshop on Effective Trade Fair
Participation. Background Participation
in international trade fairs provides exhibitors & exporters with an
excellent opportunity to promote their products and to establish contacts
with potential business relations. The training Effective Trade Fair
Participation offers Small and Medium Enterprises and corporate the
opportunity to become familiar with the necessary knowledge, tools and
skills to prepare, execute and give follow-up, to international trade
fairs, especially in Europe. Objective The objectives
are: -
to
understand “the game of trade fair participation” -
to
be able to define requirements and be able to achieve these through trade
fair participation -
to
set up a realistic, but ambitious exhibition participation
plan -
to
plan on how to attract trade visitors before and during the trade
fair -
to
gain knowledge to improve visual presentation at the
fair -
rules
for success at trade fairs, tips for gaining self confidence and
motivation to change unsuccessful behaviour -
effective
follow-ups and evaluate success in participation -
to
prepare a check list aimed at translating the training information to your
own company’s or organisation’s requirements Overview of
contents While the focus of the
training will be on ensuring success in participation in European trade
fairs, the rules and guidelines for preparation are applicable for all
types of trade fair participation. The training will address the
following issues: ·
Are
you fit to participate in trade fairs? ·
How do you set a
successful exhibition participation strategy? ·
How do you secure
the visitors’ flow to your stand? ·
Understanding
sales from the point of view of the buyer ·
What
does a successful stand look like? ·
How
do you build a professional image at the frontline of doing business?
·
How
do you successfully approach and deal with visitors at exhibitions?
·
How to
successfully round-off your exhibition
participation? Who will
benefit? The programme is designed to
benefit Small and Medium Enterprises and will be specially useful for
organisations with interests in exports to the EU. Duration : Two
Day Faculty Experts from Mr.
Ton Willemse and
Mr. Klaas de Boer
are experts
on the subject and have conducted trainings in various countries. Besides
being trainers, they are also successful entrepreneurs, which gives them
the advantage of combining theoretical knowledge with practical
experience. Participation
Charges ELCINA & CEHA Members :
Rs.4000 per participant (Rs.4412 inclusive of Service
Tax) Others
: Rs.4800 per participant (Rs.5294 inclusive of Service
Tax) Discount of 10% applicable to
organizations nominating 3 or more participants. All payments to be made in
favor of “ELCINA Electronic Industries Association of All Delegates
will be issued Certificate of Participation Limited
seats available on first-come-first-serve
basis. Registration Please
complete the Attached Response Form
and return to ELCINA for registration Kindly send your completed
Response Form along with applicable payment
to: Ms. Tandra Majumder, ELCINA
Electronic Industries Association of ELCINA House, 422 Okhla
Industrial Estate-Ph III, Fax No. 011-26923440 or email
to Training@ckm-elcina.com Supported
by
Council of
Electronic Hardware Associations ( A Joint
endeavor of Secretary
General ELCINA
Electronic Industries Association of |
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